Jovesólides held yesterday a conference aimed at promoting collective reflection on how NGOs can develop a more transformative and inclusive communication. Under this title, 'Do social entities have an audience? New audiovisual narratives to provoke social change', the organisation brought together several dozen people.
The conference, held at the Petxina complex and conducted by journalist Pilar Almenar, was structured in two parts. The first one, with the participation of Lourdes Mirón, president of Jovesólides, who contextualized the project 'La ventanilla indiscreta', in which the day was framed. 'The discourse of hate is growing every day and it is getting stronger among the younger and not so young people. However, we can not give up in our efforts to work for a fairer and more equal world. On the contrary, our work has to intensify.'
In her speech she was also critical of the third sector. 'We NGOs only listen to ourselves, our messages do not reach the general public'.
And also Toñi Serna, regional secretary for Cooperation and Democratic Quality, who accompanied the president in the presentation of the event. 'Society lives day by day, but I believe that initiatives like this project that use communication to redirect the education of citizens are very important'
'The work of social entities is essential and from the media we have the responsibility to collect that work and bring it to a large audience.'
After their speeches, the highlight of the event took place: the dialogue between Laura Gimeno, journalist and deputy director of the programme Salvados (Producciones del Barrio) and Mohamed el Amrani, entrepreneur and communicator.
Responding to the question of the dialogue, Laura Gimeno, deputy director of the Savlados programme was very direct. 'Social entities do have an audience and their work is necessary. What's more, the work of social entities is essential and we in the media have a responsibility to collect that work and bring it to a larger audience.'
She stressed that in order to reach the public, messages need to be simple and have an impact, even if the social issues are complex. 'Social entities are full of stories and that is the raw material of the media. It is the material that is there and you simply have to know how to channel it. A story told in the first person will have more impact than a generic topic.'
For his part, the communicator Mohamed el Amrani pointed our that social entities have an audience but it is increasingly a segmented audience. 'The key for me, in order to reach the public, is to generate a communication, audiovisual products adapted to any of these audiences, also taking into account new platforms such as streaming or podcasting.'
Likewise, the Catalan communicator stressed that social entities have a lot to do at communicative level. 'Over time, there has been a very institutional communication, there is a tendency to think that organisations dealing with sensitive issues have to maintain a hieratic attitute and right now communication is quite the opposite. We have to be permeable to changes and make a viral communication'.
Finally, the people attending the event, held in compliance with all anti-COVID security measures, also visited the exhibition 'La ventanilla indiscreta'. There they could discover the works of the Valencian Illustrators Belén Segarra and Laura Castelló.
Through this exhibition, the organisation wanted, also through art, to stimulate awareness and promote active citizenship through the Sustainable Development Goals (SDGs).
With yesterday's event, Jovesólides has put an end to 'La ventanilla indiscreta', a project of education for development, financed by the Consellería de Responsabilitat Social, Participació i Cooperació de la Generalitat Valenciana.